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Pure and Sure Inc. is an all-girls mentoring non-profit organization dedicated to mental wellness through integrating social and emotional learning (SEL) standards and leadership development. Pure and Sure Inc. serves as the hub for Pure and Sure University, our signature pathway that meets every girl exactly where she is, providing the support she needs through our multi-tiered programs.
We are devoted to helping young girls discover who they are and who they can become. From the very beginning, our mission rooted itself in love, belonging, and empowerment. While our logo and visuals may have evolved over time, our heart and commitment have never wavered.
Our goal is to support young girls as they transition from grade to grade, experience to experience, and relationship to relationship, ensuring they never navigate these crucial milestones alone. By leveraging SEL standards, we design intentional, research-based experiences that strengthen emotional well-being, build resilience, and cultivate powerful leaders from the inside out.
Through meaningful partnerships with families, schools, and community stakeholders, we listen deeply. Student voices, data, and lived experiences continue to shape our supports so we can respond to the real needs of the girls we serve. Every smile, every breakthrough, every moment of courage reminds us why we’re here: to uplift girls, support their social, emotional, and mental health, and show them that leadership begins within.
Together, we are building a generation of confident, compassionate, and capable young women who know
their worth, honor their voice, and lead with purpose.
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